Meet Sarah. DesignTinking with GPT

She is the COO of Medtech, an avid runner and mother of 2. She is a simulated customer persona that I interviewed to identify her pain points, user journey and test how far AI could go in enabling the design thinking process.

In the corporate world, accessing real customers for qualitative interviews remains a challenge and requires broad alignment and community across functions, that does not allow for an agile development and fast iterations.

I asked GPT to summarize key insights from the corporate world, define representative psychographics illustrated with 3 personae.

I then asked GPT to act as Sarah, one of the persona for which GPT had created a holistic profile. Interviewing Sarah becomes a fluid conversation, asynchronous, 24/7 available.

Details of the prompt and outcome here: https://chat.openai.com/share/ab193756-5591-4411-8b7b-e6d7677eaeae

GPT then excels at developing a creative solution, prioritizing features, plan a product roadmap.

Plateforms like userinterviews charge about $100 for a qualitative remote interview.

Would you work with simulated personae to ideate new solutions?